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January 22, 2026
Why Ops Teams Should Use AI Before Sales or Marketing Does
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Meet the Author
paul@darrigoconsulting.com
I’m Paul D’Arrigo. I’ve spent my career building, fixing, and scaling operations across eCommerce, fulfillment, logistics, and SaaS businesses, from early-stage companies to multi-million-dollar operators. I’ve been on both sides of growth: as a founder, an operator, and a fractional COO brought in when things get complex and execution starts to break
